Consulting

Even if you have a long-lived online presence, there is always room to improve and build a deeper understanding of how your site works. Minimal Media has the experience to ask the right questions, and we help you discover the answers in the specific context of your business. Here are our three major service areas.

Analytics

Before you can make informed decisions on changes to your website, you need insight on where there is room for improvement. Merely getting access to modern analytics tools means you are bombarded with data - we separate the signal from the noise. We have the tools and resources to gather and analyze information about how your visitors interact with your website, and identify the key indicators that affect your bottom line. This information can be used to deepen your understanding of questions like these:

• How are visitors finding our site? Are we getting the visitors we are targeting?
• How much could we increase traffic to our site with Google AdWords advertising?
• How long do visitors stay on our site? How can we entice them to stay longer?
• How can we measure and improve visitor responsiveness to our site?
• How many of our visitors are accessing the site using a mobile device?

Technology Solutions

When you have a complex technical problem and it’s holding back your business, you need to call in the experts. We provide the following consulting services:

• Architecture review
• Accessibility review
• Load testing
• Page performance testing and analysis
• Drupal application configuration auditing

Information Architecture and Usability

To continue improving the way your users respond to your site, you need to continuously refine and optimize your content. We can help you structure and present your site’s content in a way that accurately represents your products and services, and intuitively makes sense to your users. And we can analyze and refine your site’s navigation to make it easier for visitors to find what they need. Happier users translates directly to an improved bottom line for your business.

We want to know more about your project. Contact us today to get started.