Search Engine Optimization

Who to Trust

The world of Search Engine Optimization and Marketing can be a tangled web of confusing jargon, overblown promises, and underwhelming results. How do you know you're getting the right advice? Start by listening to what the foremost experts in the industry have to say:

It's hard to imagine any more credible source of advice about search engine optimization than the folks at Google. When you engage with Minimal Media to improve your site's search engine performance, you'll find that our answers and advice sound a lot like this - consistently straightforward, actionable, and backed by real evidence.

Our Approach

A complete SEO strategy has two fundamental parts. On-page optimization, and link building. These processes support and reinforce each other - neither one will work by itself!

If you optimize all your pages, but don't build links back to your site, the search engines will have no problem indexing all your content but you will lack authority in the rankings.

If you establish lots of backlinks, but neglect key steps in configuring and composing your content, the search engines won't recognize you as relevant to your target keywords.

We can help with both on-page optimization and link-building.

On page optimization is important because Google and other search engines don't see your website the same way you and other humans do. When a human visitor opens your site, they see your logo, some colorful graphics, bold text that indicates emphasis, and big headings that suggest structure. A search engine doesn't see any of that. Our training and experience means we understand what the search engines like to see:

Relevant Title Tags

The title tag on each page is the first impression that the page gives to Google. The page title is for search engines what your logo is for people - it's the first and most prominent feature of your entire web presence. We deliver total control over the page title of every page on your site, using Drupal's page title module.

Well-Structured Content

You know what a heading looks like visually. Search engines only recognize what a heading is structurally. HTML is the language that communicates the structure of your pages. If you're not using the proper HTML to emphasize your targeted keywords, search engines aren't getting your message.

Clean, Standards-Compliant HTML

Pages with broken, outdated, non-standard code get penalized. Your entire site will be automatically validated to ensure compatibility with W3C Web Standards.

Sensible, Readable URL Paths

Search engines like Google look for keywords everywhere, even in the URL. Drupal can automatically set your pages up with clean, readable URL paths as you publish them.

301 Redirects

If you have more than one URL pointing to the same content, you'll pay a penalty in rankings. We make sure this never happens, using Global Redirect module to consolidate all redundant paths down into one.

Meta Tags

Total control over the meta tags included in each of your pages, so you can include your most important key words.

XML Sitemap

Would you want to find your way around a building in complete darkness, without any guidance? This is what it's like for programs to crawl your site by crawling all of the links on the page. Show them the way with a sitemap, and they will be able to index your content more quickly. Drupal's XML Sitemap module will generate a sitemap for you, update it when you publish new content, and submit it to the search engines, automatically.